Innovia Films has launched the first of its new range of transparent high barrier packaging films, Propafilm Strata SL for cereal bars, biscuits, snacks, dried fruit, nuts, tea and coffee.
Cereal companies may need to re-examine the health platform from
which they market cereal bars following a damning report from
consumer watchdog Which?
UK company Multiple Marketing has developed a new range of
functional cereal bars in an attempt to cash in on the increasing
demand for nutritionally beneficial and innovative wellness
products that deliver functional health benefits.
Cereal bar makers looking to slash carbohydrate and sugar levels
could find the solution in a new 'rebalance system' from sweetener
supplier Tate & Lyle, the company claims, writes Lindsey
Partos.
Western Europe's cereal bars market is 'massively underexploited',
according to market research analysts Datamonitor. The report
suggests that this product could be a promising driver of growth
for confectionery makers...